Our Commitment to Treating All Animals with Respect and Dignity

At Dynasty®, we believe that all animals deserve to be treated with kindness, respect, and dignity. That's why we are committed to promoting animal welfare and ensuring that the products we use and sell are sourced from suppliers who share our values.

Our dedication to animal welfare means that we work to ensure that the animals in our supply chain are raised and handled in a way that minimizes stress and maximizes their well-being. We also actively support initiatives that promote animal welfare, including education, research, and advocacy. Join us in our efforts to promote a more humane world for animals everywhere. We don't factor our support for animal welfare into our product prices like some companies do. Instead, we believe in giving our customers the choice to support us and our animal welfare efforts in a way that feels right for them.

We are proud to support animal welfare organizations and NGOs by making our premium cat food available at heavily discounted or even free depending on the program. Our mission is to ensure that every cat in need receives a proper nutrition and care. That is why we have created this program to give back to the community and help those in need.

If you are an NGO, animal shelter or vet with a street cat program and would like to join us, get in touch with our service and we will discuss all the details of our partnership.

As an NGO, you play a vital role in making the world a better place. Animal welfare is important to us, which is why every year, we support selected animal welfare organizations that have dedicated themselves to this topic. It doesn't matter to us whether it's about protecting existing animal populations or reintroducing animals that were once native.

We do not process young animals such as lambs or calves. These poor babies will be slaughtered after only 30 weeks on earth. By the way, cattle can reach an age of up to 25 years. We feel that particularly committed to Animals that we process, and we believe they have the right to life longer than just a few weeks. That's why you can't buy a can of "exquisite baby cow" from us.

Check out this cute fella on the picture and tell us you have no problem with butchering it, just to make cat food?

The well-being of all animals is important to us, not just that of our pets. That's why we process Only meat from animals raised in a species-appropriate manner with sufficient freedom of movement.

We do without turkey because of the unscrupulous brutality of breeding conditions in general. Only 2.4% of the turkeys kept in Germany originate from from an ecological point of view. The rest — so everything is not explicitly marked as organic — is coming of hybrid turkeys. These animals are overbred in order to grow as quickly as possible. These animals have to live with significant health damages, suffering from broken bones who just can't handle the weight until there body fails completely.

We do not support animal cruelty in any way, therefore you will not find some varieties in our range.

The paid shooting of an animal does not save hundreds of other animals, but only increases the profit of the hunt organizer. Paid hunts bring no more money than photo safaris in the appropriate areas and countries. And this is especially true when the organizer is not on site but in a western country.

To be clear, we are not talking about the control of individual animal populations by researchers and regulated hunters. But we are against the paid killing of a endangered species. As well as paid holiday accommodation with the sense of mass killing of animals, as they take place in France and England.

Sign up to our Newsletter: Every registration provides an additional meal for a cat in need.
Chip in to our animal welfare projects: This is also a great way to avoid shipping costs if you are just under the free shipping limit. Check our Animal Protection category and choose a couse you would like to support.

Check our Animal Protection Programs

dynasty®

Dynasty of Cats

Feed a Cat in Need

Save a cat today Animal shelter, sanctuary or rescue center, they all help animals in need and fight for animal welfare but at the same time, also for their own survival. Without the help of volunteers and donations, none of these institutions could do...

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Dynasty of Cats

Save the Forest Floofs

The wolf was once the most common mammal. Then came the humans... Thanks to european conservation projects, the population of wolves in Poland, Czech Republic and Slovakia has been stable for a long time. However, the population in Croatia and Bulgaria has been declining...

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Dynasty of Cats

Save the Mountain Floofs

Almost 90 species of eagles are now on the Red List of Globally Endangered Species. The heraldic animals of many states and institutions like eagles, bears, lynxes and mountain lions – besides many others - do not have an easy life. For example, as...

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Dynasty of Cats

Save the Arctic Floofs

Global polar bear numbers are projected to decline by 30% by 2050. By 2040, only a fringe of ice will remain in polar bear habitats in the north of Canada and Greenland. The last area of ice will become crucial for polar bears and...

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Dynasty of Cats

TNR of Stray Cats

Save a cat today. Traditional methods to control feral cat populations involve trapping them and removing the ovaries, uterus and fallopian tubes of females, and removing the testes of the males. The method also tamps down hormone production, reducing behaviors such as territorial fighting...

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Dynasty of Cats

Improve the life of farm animals

The life of all animals is precious, especially of those who will become food. Unfortunately, the reality looks different – mass breeding, narrow stables, no light… We believe that every animal has the right to grow up in nature with lots of space. And...

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